22 Industry-Specific Press Release Samples
Click the icon to see the sample press release.
But first, scroll down for press release formatting tips.
Whether you’re marketing a new business venture, promoting a new book, or simply drumming up some interest for an upcoming non-profit event, the press release is an invaluable tool that can make or break your efforts at gleaning some much-desired media attention.
At its best, a press release succinctly describes the “who,” “what,” “where,” “when,” “why,” and “how” of your project in a manner that makes media professionals stop the presses (so to speak) and say, “Wow! Now this is what we’ve been looking for.” At its worst, a press release reads as little more than an unintelligible sales pitch teeming with errors of every kind.
Always keep in mind that a press release should be short, to the point, and contain only the significant details that would attract the attention of media professionals.
Remember, you are courting editors, journalists, or TV producers – not consumers. They’re not looking for fancy formatting and they certainly aren’t hoping to be impressed by a writer’s expansive vocabulary. Stick to the point and be sure to include the essentials. Press releases are usually no more than one or two pages long and contain complete media contact information, a headline, dateline, the body of the press release, and three hash marks that state, in journalistic terms, ‘THE END.’
Sounds easy enough, right?
If it were easy to write a press release, there would be no need for press release writing services, press release writing articles, books, and newsletters. Press release writing is definitely not easy.
For this reason, eReleases has pulled together tried and true examples of winning press releases covering various topics that will help to guide writers toward a successful media campaign. Use these samples as starting blocks, templates, or simply as sparks to generate ideas for your own press releases.
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Press Release Samples Across Several Industries
Advertising & Marketing Press Release Sample
Automotive Press Release Sample
Banking & Financial Services Press Release Sample
Books Press Release Sample
Business Press Release Sample
Consumer Electronics Press Release Sample
Education Press Release Sample
Environment & Ecology Press Release Sample
Fashion Press Release Sample
Fitness Press Release Sample
Food & Beverage Press Release Sample
Healthcare Press Release Sample
Internet Technology Press Release Sample
Investments Press Release Sample
Personal Finance Press Release Sample
Pets Press Release Sample
Real Estate Press Release Sample
Retailing Press Release Sample
Seniors Press Release Sample
Software Press Release Sample
Transportation & Trucking Press Release Sample
Travel Press Release Sample
Press Release Format
- Use 8 1/2-inch x 11-inch paper.
- Use a minimum of one-inch margins on each side of the page.
- Use a bold typeface for the headlines to draw attention.
- Use title case. Capitalize the first letter of all words in the headline (with the exception of: “a,” “an,” “the,” or prepositions such as: “of,” “to,” or “from”). The combination of upper and lower case makes it easier to read.
- Complete the paragraph on one page instead of carrying it over onto the next page.
- Use only one side of each sheet of paper.
- Use the word “more” between two dashes and center it at the bottom of the page to let reporters know that another page follows: – more –
- End your press release with either three hash symbols (# # #) or -30- typed across the center of the page a couple lines below the end of your text.
- Include a city and state of origin in the dateline of the press release. Nothing screams amateur more than a press release that simply reads USA or nothing at all.
52 Press release structure and format
The release should be written on the company letterhead, with the words “Press Release” or “News Release” at the top left corner of the page. Below this, indicate when the information is available for publication. The term “immediate release” means the information is ready to publish and can be used by journalists as soon as they receive it. Occasionally, you might want more time to gather other information, or would prefer that the journalist publish the announcement at a later date. In this case, use the term “under embargo until” followed by the embargo date, which is when you will allow the journalist to publish the information. Put the press release date below the “immediate release” or “under embargo until” statement. Always include contact information for the journalist’s reference, preferably at the top right corner.
Write the body of the press release using news writing techniques and style. Be sure to include a headline; you also may include a subheadline. Provide a dateline, followed by the summary lead. Here’s an example:
Student example of a press release for a school assignment. Danika Wellington is not affiliated with The City of Columbus Recreation and Parks Department.
Be sure to use the inverted pyramid to organize the information throughout the press release. Include at least two quotes, one from the company or organization and another from a third party (example: customer, volunteer, current or former attendee at the event). After you’ve finished with the body, put the boilerplate at the end of the document. The boilerplate provides information about the company or organization, similar to the “About Us” section that you might find on a company website.
The press release should be as concise as possible and ideally no longer than one page. If it exceeds one page, do not split paragraphs. Instead, put the word “more” at the bottom center of the first page to indicate to the reader that there is more content on a second page. Include three pound signs (###) or “-30-” at the bottom of the press release to indicate the end.
These sample press releases contain some of the basic elements:
- This article from Ragan’s PR Daily provides suggestions to improve your public relations writing.
- An additional article from Ragan’s PR Daily explains common press release mistakes.