Dear Mr. :
I am extremely interested in the marketing executive position for BillShrink.com because of my passion to be a part of an exciting startup that offers unique services for consumers. My marketing expertise draws on a broad range of experience that has helped me analyze market dynamics and translate them into effective marketing strategies, followed by measuring effectiveness to future strategies.
My role as a member of a six-person management team at ProQuest Information and Learning was instrumental in launching XanEdu and building it as the market leader. Our success reflects my ability to provide strategic direction and exemplifies the potential to offer customer insight, define value propositions, build strong branding, and develop integrated marketing programs. Conducting market research and analysis provided the foundation for developing and penetrating markets through targeted marketing initiatives. Clearly defined segmentation and positioning, strong branding campaigns, and focused marketing communications programs contributed to dynamic marketing programs leading to customer acquisition and retention. Key to our success was providing targeted sales strategy and compelling and pertinent sales tools in addition to representing the company. I managed public relations, direct and e-direct marketing/promotions, advertising, online marketing, and event planning to build the XanEdu brand and drive sales. Since an important component of our product line was online and utilized e-commerce as one of its channels, I developed strong e-marketing skills. In addition to managing external and internal creative services, I wrote and designed collateral, including award nominations, with our product line named as a finalist for the prestigious Codie Awards, sponsored by the Software & Information Industry Association.
My extensive work with media and partners allowed me to initiate and maintain strong relationships to grow XanEdu’s brand and generate sales. Networking, cultivating partnerships, and managing media relations resulted in new distribution channels, joint marketing opportunities, strong brand recognition, and increased revenue. Securing press, speaking, and web opportunities; soliciting authoritative spokes-people; preparing and making presentations, and identifying interview and article placements further strengthened XanEdu’s leadership in the market. I also managed customer service and created the customer care sales call center, helping staff ensure best-in-practice service, 300% more revenue, and repeat business. Managing both marketing and customer service required astute responses to critical incidents and often resulted in transforming problems into opportunities.
My resume, illustrating my strategic orientation is attached, and I welcome the opportunity to expand on how I can build your brand and drive loyal users to BillShrink.com.
Marketing Manager Cover Letter Sample 1:
Enclosed you will find my resume for the Marketing Manager position you currently have listed.
I believe this position is well suited for me as I have years of professional experience in managing marketing & sales projects. My background has involved running national promotional product tours, executing new product launch programs, developing marketing materials, produce product sales training presentations, vendor contract negotiation, as well as directing priority market selections for sales objectives all while developing strong relationships with these business associates, vendors & media outlets. My strong ability to handle multiple projects effectively makes me an ideal candidate for this position.
Have been tasked with managing my own budgets and have always been effective in maximizing my allocated dollars. Incredibly organized and strategic in developing air tight schedules to meet constant deadlines that my work responsibilities require. With my strong marketing experience and skills, I can bring a lot to the table for this position and bring positive results immediately.
I have patiently been waiting for an opportunity like this and would bring a lot of enthusiasm to this job. I can happily provide references to my past employers upon request and look forward to discussing this exciting opportunity with you.
Marketing Manager Cover Letter Sample 2:
I am interested in the marketing position you have posted. I have over a decade of marketing experience including both Business-to-Business and Business-to-Consumer. I have created and developed a variety of marketing channels to accomplish the objectives of the organization. Whether it be increased sales, greater brand awareness, new product launches and roll-outs as well as supervising personnel and working along side other marketing professionals and agencies.
Additionally, I have augmented my experience with initiatives such as data mining, brand creation, print/Web collateral development, lead generation, channel partner cultivation, customer segmentation/profiling, as well as CRM and acquisition strategies. I was heavily involved in compliance to ensure that all of the marketing created followed all rules and regulations at that time. I offer a history of proven results, as evidenced by the following marketing accomplishments:
- Obtained $11mm in commercial loans for LMX Bank through B2B marketing and service efforts; achieved during a temporary assignment/period of employment.
- Led national marketing campaigns for LendersUSA (comprised of long and short form television commercials, trade shows, social media, new website and PR initiatives) of company’s newly launched programs and services division.
- Developed and executed SEO and SEM strategy (organic, nonpaid results) for key product search terms as well as supportive means such as creating a WordPress Blog and social media campaign (FaceBook, Twitter, etc.)
- Managed personnel in a variety of capacities: tradeshow management, marketing assistants, office personnel.
I look forward to speaking with you and learning more about this opportunity.
Marketing Manager Cover Letter Sample 3:
I would like to introduce myself as a candidate for the Marketing Manager position within your company. Delving into market and consumer research requires a unique blend of expertise in conceptualizing statistics, analyzing market trends, identifying opportunities and leading a team to provide valuable, measurable results to the company’s bottom line. I believe that my experience in marketing, product/project management and skill set, enhanced with an MBA, is an excellent match for your company.
I thrive in challenging, fast paced environments where my project management, creativity and marketing research skills can directly affect how products and services are communicated and delivered to consumers. I am known for my ability to quickly establish trust with employees and project collaborators, mediate disputes and motivate others into action. In addition, I have solid multi-tasking, organizational leadership and decision-making skills that can make an immediate contribution to your company.
I would appreciate the opportunity to discuss this position and how I can make a positive contribution to your organizational goals. My resume is attached for your review, and you may reach me by phone or email.
Marketing Manager Cover Letter Sample 4:
Please consider my background and qualifications for the position of Marketing Manger at Sunrise Systems. I have over 10 years of experience in marketing information technology products that are similar to your product mix.
I currently head Switch Technology’s router marketing efforts in the United States and Canada. My department consists of four regionally-focused teams that implement Switch’s marketing plan and work closely with their Sales counterparts to establish an increased market share. I provide passionate leadership and guidance that helps them to effectively collaborate, make sound tactical decisions, and provide feedback to continually strengthen our marketing strategy.
As a result of my teams’ successful execution of Switch’s marketing strategy and internal collaboration, our router product market share has increased between six and nine percent in each of the last three years. I can use this experience to lead your Triad Server marketing program and help achieve yearly sales objectives. My background of network architecture and technology strategy in Fortune 100 companies gives me a unique perspective on how to position your product.
My mix of technical know-how and leadership qualifications align with some of the most important requirements of this position. Prior to my current role, I was a network manager for a Fortune 100 company, Big Bank Enterprise. I was responsible for setting network strategy, managing vendor relationships, and leading teams. I learned how to think like your customers and evaluate new network technologies, something that has assisted me greatly over the last 10 years.
In summary, my background will assist in driving sales for your Triad Server marketing program by:
- Understanding how technology managers evaluate products and aligning marketing efforts around their needs.
- My past and present success in penetrating accounts with new products that have little time on the market.
- My results in managing marketing teams and collaborating with other departments to achieve common goals.
Thank you for considering my background for this position, and I am highly motivated to share more detail of my background with you. Please reach me at (444) 444-4444 or [email protected] Thank you for your consideration.